- Resort Services, Tofino Activities

Celebrating 50 Years of Community & Connection

In 2023, Pacific Sands Beach Resort will be celebrating its 50th Anniversary as a Tofino resort landmark and pioneer. From deep and enduring roots in the community to vacations, weddings, and the ashes of loved ones, we’ve shared in the lives of friends and families that have been coming for generations. Read on for a beach walk through time and how you can help with a 50th Anniversary video we’re creating to feature guest memories over the years!

Clear Vision

It was April of 1973 when the Pettinger family rolled up their sleeves to take on running Pacific Sands, including 17 cottage/lodge units and a big dream. Fast forward 50 years to 122 suites and new ownership under the Nelson family, and the legacy lives on; and while Pacific Sands has certainly changed over the years, the values it was founded on have not.

1972 – the four original Pacific Sands cabins

Connecting with nature and each other

Built on family, romance, and fun, Pacific Sands is about connecting with nature and each other. Giving yourself and those you love the gift of being present as you share conversation around the table. Feeling the sand under your feet, listening to the melodic sound of the surf, and breathing in the intoxicating, rainforest air. Looking down at a tide pool in Cox Bay, not a screen in your hand. And most of all, looking up at the spectacular scene unfolding all around you.

Cox Bay sunset; circa 1970s (some things never change)

50th Anniversary Video and How You Can Help

To commemorate this exciting, benchmark year, we are creating a 50th Anniversary video featuring a montage of guest photos and videos. A time capsule collection of memories capturing your Pacific Sands vacation adventures over the years, which we will feature on the website and social media throughout 2023.

Do you have some nostalgic photos or videos from your Pacific Sands vacations you’d like to share?

How to contribute to the Pacific Sands 50th Anniversary Video:

  1. Email your video or digital photos (highest resolution possible) to: [email protected] **
  2. Please include:
  • rough date or time frame of each video and/or photo
  • photo credit for each video and/or photo
  • a short story or memory of your submission(s) always welcome!

Deadline to submit: December 15, 2022

** NOTE:

  • Photos or video files too large to email? Simply email us a Dropbox or Google Drive link to a folder with your image/video files.
  • Have some great photos that are printed, but not digital? Either scan to a digital file or use your mobile phone to “take a picture of the picture”—as tight to the margins as possible—and submit that!
  • By participating and contributing photos and/or videos to the Pacific Sands 50th Anniversary Video, you grant Pacific Sands Beach Resort permission to publish them in this commemorative video; on our website; in e-newsletters; and in social media.
  • We thank you in advance and appreciate all submissions! Please note that we will try to include yours, however depending on the volume of photos/videos we receive between now and the December 15th deadline, not all may be chosen for the final Anniversary Video.
Pacific Sands Guest Services; circa 1970s

Thank You

From humble beginnings to earning travel accolades all over the world, these past five decades have been quite a journey. We thank you for being a part of it, hope to see you soon, and look forward to creating new generations of memories and stories.


Top banner photo: 1981 – the original Lodge, which was partially built using materials dismantled from the airforce base at Long Beach. It was replaced with the current Lodge in 1991.